Turn trials and demos into revenue
Kleerr ties every signup, trial, meeting and deal to the campaign behind it, so you know whether budget is building paid accounts or just cheap signups.- Self-servePaid
- Sales-ledClosed-won
One journey across product-led and sales-led
Signups, trials, demo requests and deals tied to the campaigns behind them, including the trial user who later buys through sales.
See whether budget builds trials, meetings or revenue
Cost per activated trial, per meeting and per paid account by campaign and channel, so the next dollar goes to the motion that pays back.
Conversion signals
What your ad platforms optimize toward
Activated trial
Defined in Kleerr: first sign-in plus five minutes of use
Bidding goalPaid account
Hashed ID and plan value
SentDemo booked
Secondary signal
SentSignup
Tracked for reporting only
Not sent
Define activation, then bid on it
Turn what users do in your app into an activation event: a first sign-in, five minutes of use, a key button or form. Send it to Google, Meta and LinkedIn with paid outcomes, so bidding chases accounts that pay.
Next move
Ready to testShift broad-search budget to comparison terms
- Found
- Comparison and alternative searches bring trials that activate. Broad search mostly brings signups.
- Why
- Broad search wins on cost per signup, not on paid accounts.
- Do
- Move part of the broad-search budget to comparison and alternative terms.
- Prove
- Run a four-week test, measured on activated trials and paid accounts.
Know the next move
Clear recommendations with the reasoning shown. Test the change, measure it on activated trials and paid accounts, and keep improving.
What this looks like
Signups up, revenue flat
Signups look efficient but rarely activate. See cost per paid account by campaign, and fund the ones that convert.
Trials or demos?
Compare what each motion costs and returns, so the next dollar goes to trials, demos or both based on revenue.
Who gets the credit?
When a trial user closes through sales, see the whole journey instead of arguing over which team gets credit.
Done for you, or with you
Work with your team or agency, or have us run it for you: setup, analysis, ad optimization and plain-English reports for leadership.
What you get
Signup-to-paid attribution
Cost per paid account
No-code activation events
Conversion signals to ad platforms
Common questions
Do we need a product analytics tool?
We are product-led only. Is this for us?
Which CRMs work with Kleerr?
Can you do this for us?
Fund the motion that turns into revenue
Connect your CRM and ad accounts for a free Account Analysis.