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Essentials
--/mo
Key Features
- Up to 20k page views
- Up to $15k ad spend
- Track 6 custom events
- 3 audience segments
- 15-day Time Machine
- Basic attribution model
- Monthly AI insights
- Email support
Popular
Pro
--/mo
Key Features
- Up to 150k page views
- Up to $50k ad spend
- Track 20 custom events
- 10 audience segments
- 90-day Time Machine
- Advanced attribution models
- Weekly AI insights
- Priority email support
Elite
--/mo
Key Features
- Up to 500k page views
- Up to $200k adspend
- Track 100 custom events
- 30 audience segments
- 180-day Time Machine
- Advanced attribution models
- Weekly AI insights + strategy
- Priority email & Slack support
Enterprise
Custom
Key Features
- Custom integrations available
- Unlimited page views
- Unlimited ad spend
- Unlimited custom events
- Unlimited audience segments
- All-time Time Machine
- Daily AI insights + strategy
- Priority support via all channels
Compare Features
| Feature | Essentials | Pro | Elite | Enterprise |
|---|---|---|---|---|
| Analytics & Tracking | ||||
Monthly Page Views Number of unique page views tracked across your website and apps | Up to 20k | Up to 150k | Up to 500k | Unlimited |
Monthly Ad Spend Total ad spend tracked across all your marketing channels | Up to $15k | Up to $50k | Up to $200k | Unlimited |
Marketing Dashboard Real-time analytics for web traffic, conversions, and revenue attribution | ||||
Advertising Analytics Track ROAS, cost per acquisition, and campaign performance across channels | ||||
Visitor Journey Tracking Track individual and company-level interactions across touchpoints | ||||
Custom Events Track specific user actions like form submissions, clicks, and purchases | 6 events | 20 events | 100 events | Unlimited |
Audience Segmentation Create targeted segments based on behavior and attributes | 3 segments | 10 segments | 30 segments | Unlimited |
Time Machine Retroactively analyze conversions when creating new tracking events | 15 days | 90 days | 180 days | All time |
| Attribution & Journey Analysis | ||||
Multi-Touch Attribution Track the full customer journey from first touch to conversion | ||||
Attribution Models Choose how to distribute credit across marketing touchpoints | Basic | Advanced | Advanced | Custom |
Cross-Channel Attribution Connect web, CRM, email, and ad data for complete journey tracking | ||||
UTM Protection Server-side tracking to preserve attribution despite UTM blockers | ||||
Advanced Fingerprinting Custom visitor and company identification for account-based marketing | ||||
Revenue Attribution Connect ad spend to revenue for true ROI measurement | ||||
| Campaign Management | ||||
UTM Builder Create and manage campaign tracking parameters easily | ||||
Auto-Tagged Campaigns Automatically tag campaigns based with UTM parameters and assign them to audience segments | — | |||
Campaign Analytics Measure campaign performance, conversion rates, and ROI | Basic | Advanced | Advanced | Advanced |
Event Attribution Track in-person events with QR codes and custom pixels | Basic | Advanced | Advanced | Advanced |
| AI & Insights | ||||
Channel Performance AI AI scoring for engagement, conversions, and ROI by channel | — | |||
Content Performance AI AI scoring for engagement and conversion rates by page | — | |||
Automated Reporting Scheduled reports with key metrics and insights | — | Custom | ||
AI Insights AI-powered recommendations for marketing optimization | Monthly | Weekly | Weekly | Daily |
| Support & Training | ||||
Implementation Get help setting up and configuring your tracking | Self-serve | Self-serve | One-on-one | One-on-one |
Technical Support Get help with technical issues and questions | Priority Email | Priority Email & Slack | Priority Email, Slack & Phone | |
Strategy Reviews Quarterly sessions to optimize your marketing analytics | — | — | ||
Training Sessions Annual training for your team (with yearly plans) | — | 1 session | 2 sessions | 4 sessions |