For nonprofits & charities

More donations. More impact. Less work.

Kleerr shows which campaigns bring in donors, sign-ups, and supporters who stick around, then helps you put more of your budget behind them.

Free. No obligation to continue.

Volunteers packing food donations together at a community organization.

What do you want more of?

01
More first-time donors
02
More second gifts and monthly donors
03
Bigger gifts
04
More event sign-ups that raise money
05
More volunteers
06
More members and supporters

More than clicks, sign-ups, and one-time gifts. Kleerr optimizes for the results that move your mission forward.

How we do it

Your data. Our software. Better ads.

Kleerr connects your ads to what actually happens next, so you can see what works, fix what doesn’t, and find where to grow.

Opportunities

All 11Fix 6Scale 1Investigate 3

Google Ads · SearchFix
Most new donors never give a second gift
+$1.8k–$4.3k/mo
Est. extra revenue
Meta Ads · ProspectingScale
Can grow to $252/wk and keep cost per new donor low
+$104–$306/mo
Est. extra revenue
LinkedIn Ads · ProspectingFix
2 campaigns pay to reach current donors
$933
Wasted spend
TikTok Ads · RetargetingFix
Cost per new donor is going up
$119–$141/mo
Est. savings

Only 24% of new online donors give again the next year.

Judge campaigns by the donors who come back.

Two campaigns can bring in the same number of donors. Kleerr shows which one brings in donors who give again. (M+R Benchmarks 2026)

Examples

What this looks like

The cheapest donors aren’t always the best

One campaign brings in donors for less. Another brings in donors who give again. Kleerr shows you which is which.

Sign-ups don’t tell the whole story

Compare charity-run campaigns on who actually shows up and how much they raise, not just registrations.

Make year-end count

December brings in over a third of online giving. Back the campaigns bringing in valuable donors, and stop paying to reach people who just gave.

Keep your agency

Already working with an agency? Kleerr works alongside them, so you both see which campaigns bring in donors who stay.

FAQ

Common questions

Can Kleerr work alongside our agency?

Yes. Your agency can keep running your ads. Kleerr gives you both a clear view of which campaigns bring in donors, sign-ups, and supporters who stay.

Can we connect our donation platform or donor CRM?

Kleerr connects to your ad accounts, website, and CRM. Tell us which donation platform you use and we’ll confirm how it connects before you commit.

Can we see first-time vs. returning donors?

Yes, as long as your donation records show who gave before. That’s how Kleerr compares campaigns on second gifts, not just first ones.

Can you help with our Google Ad Grants account?

Yes. Google requires Grants accounts to track meaningful actions like donations, sign-ups, and volunteer registrations. We can review your tracking and help you track the actions that matter.

Can we track events separately from donations?

Yes. Registrations, ticket sales, and donations are tracked as separate results, so a raffle ticket and a monthly gift are never counted the same.

What gets shared with ad platforms?

You choose which results are shared, such as a completed donation or registration. Kleerr follows each platform’s rules, including the stricter ones for sensitive causes like health.

What do you need from us?

Access to your ad accounts and a record of donations or sign-ups. The more history you have, the more Kleerr can learn. Smaller accounts still get clear reporting and recommendations, even before there’s enough data to change how the platforms bid.

Can you do this for us?

Yes. With Managed Ad Optimization, our team runs the optimization for you on Kleerr, or works alongside your team and agency. We agree goals up front, review progress with you regularly, and you can see every change we make.

See Managed Ad Optimization

Get more from your advertising budget.

Find out where your ads could be working harder for your cause. Free, with no obligation.