For Performance Marketers
See what to scale, cut, suppress, or retest.
Compare campaigns on verified new-customer revenue, find where repeat buyers inflate performance, and use real customer outcomes to improve audiences and server-side conversion signals.Campaign-level nCACBuyer exclusions + lookalikesServer-side signal sync
Campaign truth
Grade every campaign on customers and revenue, not platform credit.
- New-customer acquisition cost by channel, campaign, and ad set
- Order-level evidence behind attributed revenue and customer status
- One consistent comparison across Meta, Google, TikTok, and other channels
Audience optimization
Keep acquisition audiences aligned with what customers do next.
- Exclude recent buyers and other customers who should not see prospecting ads
- Retarget product viewers, cart abandoners, and other high-intent visitors
- Seed lookalikes from verified first-time, repeat, or high-LTV customers
Signal quality
Give ad algorithms outcomes worth optimizing for.
- Purchase, revenue, lead, and customer-quality events from verified outcomes
- Retest campaigns after audience and signal quality improve
- Keep Kleerr reporting deduplicated when multiple platforms receive a signal
Monday-morning workflow
Turn the weekly paid-media review into four clear decisions.
Scale
Increase spend where verified new-customer revenue and acquisition cost support it.
Cut
Reduce spend where platform ROAS depends on repeat buyers, refunds, or weak evidence.
Suppress
Keep recent buyers and other existing customers out of acquisition campaigns.
Retest
Rerun promising creative or campaigns with cleaner audiences and stronger conversion signals.
FAQ
Questions performance marketers usually ask
Can I see new-customer performance below the channel level?
Yes. Kleerr can show new-versus-repeat customers, verified revenue, and new-customer acquisition cost by channel, campaign, and ad set when the connected source data supports that level.
Why will Kleerr differ from Ads Manager?
Each platform uses its own attribution rules and may claim the same order. Kleerr starts with the Shopify order ledger and applies one consistent method across channels, while preserving the source evidence behind the difference.
Which audiences can I build?
Common paid-media audiences include recent-buyer exclusions, product or cart-intent retargeting, first-time buyers, repeat customers, and high-LTV seeds for lookalike modeling. Exact destinations depend on the connected platforms.
How are audiences kept current?
Kleerr reevaluates audience membership as first-party website, Shopify, refund, and connected lifecycle events change what is true about a customer.
Does sending a conversion signal change Kleerr attribution?
No. Ad platforms can receive eligible optimization signals while Kleerr keeps its own reporting deduplicated and grounded in reconciled customer and revenue evidence.
Know what to scale before the next budget change.
Connect Shopify and your ad accounts to compare campaigns on new-customer revenue, find audience waste, and improve the signals your platforms optimize against.