Budget Allocation

Know where your next dollar should go.

Kleerr checks every campaign against the customers and sales it really brings in. Then it tells you what to grow, what to cut, and why.

Let Us Optimize Your Ads

Campaigns

Last 30 days

CampaignSpendCost/saleTrendAction

Search – High intent$8.4k$38↓ 12%Scale
Performance Max$6.1k$54↓ 4%Scale
Retargeting – Visitors$3.2k$47→ 0%Keep
Broad prospecting$5.7k$96↑ 31%Cut back
Decision makers$2.9k$82↑ 18%Cut back
Brand search$1.4k$21→ 1%Keep

What you get

Clear recommendations, with the proof attached.

Every recommendation shows what changed, what it could be worth, and the numbers behind it.

Real cost per new customer

See what you pay for each new customer, not a blended average.

Wasted spend flagged

Find campaigns paying to reach people who already bought.

Where to spend more

Spot campaigns that can take more budget without getting more expensive.

Ranked by impact

The biggest opportunities come first, so you know where to start.

Every finding ends in a decision

Not just charts. A clear next step.

A chart that shows sales dropped doesn’t tell you what to do. Kleerr finds the cause and tells you the next move.

Scale

Campaigns bringing in new customers at a good cost. Give them more budget.

Cut

Spend on sales you would have gotten anyway. Move it somewhere better.

Fix or test

Tracking worth repairing, and bigger changes worth testing first.

FAQ

Frequently asked questions

Is this forecasting?

No. Forecasting needs a model built and tested on your data, which is part of Advanced Measurement. Budget Allocation ranks what your current data already supports doing next.

Where do the recommendations come from?

From your own data: real campaign results, new vs. returning customers, refunds, and audience health, all looked at together.

Can I see why a recommendation was made?

Yes. Each one shows the number that triggered it, what it could be worth, and the comparison behind it. You can check it before you act on it.

Can you do this for us?

Yes. With Managed Ad Optimization, our team runs the optimization for you on Kleerr, or works alongside your team and agency. We agree goals up front, review progress with you regularly, and you can see every change we make.

See Managed Ad Optimization

Ready to see your own numbers?

Connect your accounts in about five minutes. We’ll analyze your last 30 days for free and show you what deserves attention next.

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