Every Feature Built Around One Goal - Validate Marketing ROI
Connect actual revenue to specific campaigns, content, and channels. Built-in AI analysis, multi-touch attribution, and budget management— all designed to prove marketing = sales.
See what actually drives revenue
Stop staring at vanity metrics. See exactly which channels, campaigns, and content turn visitors into paying customers.
- AI spots the patterns you miss
- Quality scoring shows real vs fake traffic
- Heatmaps reveal what content converts
Real-time revenue tracking
Watch dollars flow from campaigns to closed deals in real-time dashboards.
AI quality alerts
Get instant alerts when traffic quality drops or spend goes sideways.
Content that converts
See exactly which pages, videos, and downloads actually move deals forward.
Forecast what works
AI predicts which campaigns will hit targets before you waste budget.
Follow the money from click to close
See the complete customer journey—even when they bounce between devices, take months to decide, or involve multiple people.
- Track buying committees across months
- See all touchpoints in one timeline
- Connect every interaction to revenue
Complete journey maps
Follow prospects from first click through months of research to final purchase.
Smart attribution models
Switch between first-touch, last-touch, or custom models to see what really matters.
Account-level tracking
See all activity by company—perfect for B2B teams tracking buying committees.
Revenue connection
Connect every marketing touch to actual closed deals in your CRM.
Get insights without the analyst
AI writes executive summaries, spots opportunities, and alerts you to problems before they tank your numbers.
- Weekly AI briefs land in your inbox
- Automatic anomaly detection
- Smart recommendations you can act on
Executive briefs
AI writes weekly summaries of wins, losses, and next steps—ready for leadership.
Predictive scoring
AI ranks your best prospects and predicts which campaigns will succeed.
Always watching
Get alerts when spend spikes, quality drops, or campaigns stop converting.
Smart automation
Trigger actions in your CRM and marketing tools when key events happen.
No more tracking disasters
Built-in UTM management, budget tracking, and experiment logging so your data stays clean and your team stays organized.
- UTM templates that teams actually use
- Budget alerts before you overspend
- Track offline campaigns alongside digital
UTM that works
Templates, approvals, and validation so every campaign launches with clean tracking.
All channels, one view
See Google, Meta, LinkedIn spend alongside offline campaigns and events.
Experiment tracking
Log tests, compare results, and see which experiments actually drove revenue.
Budget guardrails
Get alerts before you blow past monthly limits or fall short of targets.
Security, privacy, and integrations included
Stay compliant and keep your stack in sync with flexible deployment options and enterprise-grade safeguards.
Privacy-safe tracking
Server-side capture and identity resolution keep attribution accurate while respecting visitor privacy.
Warehouse syncs
Push clean event data to Snowflake, BigQuery, Redshift, or your internal warehouse in near real time.
Integrations that just work
Connect CRM, ad platforms, marketing automation, and enrichment with two-way data flows.
Stop guessing. Start knowing.
See exactly which marketing efforts drive real revenue — with AI summaries that make you look like a genius.
- Track every touchpoint from click to close
- AI writes executive briefs automatically
- Connect all your tools in one dashboard