SaaS Attribution

Prove marketing’s impact on pipeline & ARR

Follow buying teams from first click to closed-won. Segment audiences with one click. Forecast outcomes based on your real conversion rates.

Recapture 20–40% dataCRM‑aligned mappingBudget optimizations
SaaS buyer journey in Kleerr
First-Party Data

Stop letting ad platforms dictate your attribution and ROI.

Better Data = Better Decisions

Kleerr's first-party pixel + server-side tracking fixes lost traffic data post-privacy changes. Finally outputs the real sources.

  • Recover 20-40% of lost attribution data
  • Channel/ad/creative → Opportunities, stages, closed-won
  • Budget with confidence using real, auditable numbers
SaaS pipeline reporting dashboards
ATTRIBUTE TO REVENUE

Connect ad spend to opportunities and ARR

CFO-ready data, no BI required

Use real stage conversion rates to forecast pipeline/ARR and shift spend toward what creates SQLs and opportunities.

  • Forecasts and reallocation you can explain with confidence
  • Account-level engagement score & stage progression
  • Campaign/ad/creative → SQLs, opps, closed-won revenue
Account & Journey 360
BUYING TEAMS

See accounts, not just visitors

Company + people timelines your reps can use

Identify which accounts are active, who is engaging, and which pages/assets move deals forward. Give sales context to nudge stuck opportunities.

  • Account engagement score & stage performance to spot stuck deals
  • Multi-session, multi-user identity across devices and channels
  • Drill from account → user → session → ad ID in seconds
Capabilities

What teams unlock with Kleerr

CRM-aligned mapping

Touches mapped to opportunities and stage conversion over long cycles.

Journey intelligence

Aggregate + user-level paths across ads, web, product, and sales-assist.

Third-party source of truth

Explain deltas vs. ad platforms with defensible, revenue-backed views.

AI recommendations

Anomalies and actions to unblock velocity or expansion.

Leadership-ready storytelling

Export CSVs and summary slides—no BI ticket required.

FAQ

SaaS teams usually ask…

How fast is setup?

Most teams connect ad platforms, website, and CRM in under 60 minutes. Journeys and insights populate within a few days as data flows.

Which CRMs and ad platforms are supported?

Salesforce and HubSpot for CRM; Meta, Google, LinkedIn and more for ads; GA4 and server-side web data. CSV/API imports cover edge sources.

Do you work with long, multi-touch buying cycles?

Yes. We track multi-session, multi-user journeys and map touches to opportunity stages so influence is visible across months and stakeholders.

Why won’t numbers match platform pixels exactly?

Platforms optimize to their own models and often use modeled conversions. Kleerr is third-party and revenue-grounded; model switches and source notes explain deltas.

Can sales see which programs influenced their deals?

Account, opportunity, and visitor views show campaigns, assets, and pages engaged by each stakeholder—sales gets context they can act on.

How do you forecast pipeline and ARR?

We use your historic stage-to-stage conversions and current volume by channel/segment to project pipeline and closed-won—then recommend budget shifts.

Does Kleerr replace our BI stack?

No. Kleerr is the attribution and revenue intelligence layer. Export CSVs or use APIs to feed your warehouse/BI for deeper modeling.

How do you handle security, privacy, and data ownership?

You own your data. We use first-party cookies, server-side capture, consent-aware tracking, and read-only scopes. GDPR/CCPA-aligned with audit logs.

Can we track product-led motions and partner touches?

Yes. Send product events and partner referrals via API/CSV. They appear in journeys and attribution just like ads and web touches.

What attribution models are available?

First-touch, last-touch, linear, and time-decay. Pick per view and export the one your leadership prefers.

Ready when you are

Bring revenue clarity to your next board meeting

Connect every marketing dollar to pipeline and ARR with confidence.

Schedule a Call

*20-40% improvements are based on client baselines where UTMs/referrers are scrubbed. Actual lift may vary.

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